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LUNAA Beauty – Soft Glow Series

LUNAA Beauty – Soft Glow Series

LUNAA Beauty – Soft Glow Series

LUNAA Beauty – Soft Glow Series

LUNAA Beauty – Soft Glow Series

LUNAA Beauty – Soft Glow Series

LUNAA Beauty – Soft Glow Series

LUNAA Beauty – Soft Glow Series

What we did

We led the creative direction, styling, and photo production for LUNAA’s Soft Glow campaign — a minimal, light-driven visual series crafted for digital, print, and retail launch.

Project overview

LUNAA Beauty approached us to create a set of visual assets for their new "Soft Glow" product line — a minimalist skincare range centered around hydration and skin barrier repair. We developed a concept inspired by natural reflection, water movement, and bare skin textures. The shoot combined tight facial framing, translucent materials, and reflective surfaces to create a glowing, dewy atmosphere. We handled styling, model direction, set design, and postproduction — delivering ready-to-use imagery for digital, print, and retail display.
/client/

LUNAA Beauty

/Service/

Visual Campaign

/Industry/

Beauty & Skincare

/Completion/

March 17, 2022

/client/

LUNAA Beauty

/Service/

Visual Campaign

/Industry/

Beauty & Skincare

/Completion/

March 17, 2022

/Client words

Their organized, deliberate approach removed friction from the whole process. The final visuals came together effortlessly.

Rina Takahashi
Founder & Product Lead
/showcase
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FERMA – Raw & Slow Series

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Visual Series

ELVEN – Form & Trace

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/Let's talk/

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